Privacy Policy

Privacy Policy

This Policy explains how, when and we collect personal information about customers who engage with Puravida Bathrooms or use its services.  This could be via our website, writing to us by letter or e mail, via social media, or use our products or services in our showroom, over the telephone or online.  Once personal information is collected the policy explains what we do with this information, the conditions under which we may disclose it to a third party and the steps we take to keep the information secure.  It also explains your rights to control any personal information we hold about you.

This Policy can be changed without prior notice.  By using our services, you are agreeing to be bound by this Privacy Policy. 

Questions regarding this Privacy Policy should be sent by email to or by writing to:

Puravida Bathrooms
East Anglia,
Acorn Business Centre
3 Western Way,
Bury St Edmunds,
Suffolk, IP33 3SP

You can also contact us by telephone us on 01284 277271.

Collection of Personal Information

When you use our services, contact us by telephone, email us, write to us, contact us via social media we will be inevitably be presented with your personal information.

It may be sometimes necessary for us to request and collect additional information from third parties, for example credit reference agencies and fraud prevention agencies as well as others in addition to information that is publicly available.

Failure (Intentional or Otherwise) to Provide Personal Information

Under certain circumstances it will be impossible for us to perform our obligations under a contract between you and us if we do not have the personal information required to administer the contract.  Furthermore we will be unable to fulfil our legal obligations if the required information is not available.

Third-Party Providers

Your personal information will not be made available, either by sale or rent, to a third party.  Neither will we share your information with third parties for marketing purposes.

There are a limited number of third-party providers who will only receive essential information to enable them to complete their obligations under a contract entered by you and us.  These are our carefully selected delivery companies, credit card providers, manufacturers and suppliers.

We will not release your information to third-parties for them to use for their own direct marketing purposes.  We will only release personal information where we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.

Information Collected From You

Your name, address, telephone number and email address.

Details about how you have used or accessed our website or social media accounts, including device details, browser type or IP address.  This can include what pages have been accessed.
Information provided within e mails or any other electronic communication or contact via social media or online chat.  Any feedback or customer review that you leave for us.
Your Puravida online account login details, such as your username and password.
The services or products that we have supplied to you, the date(s) they were supplied and the amount you paid for these services and products.  What the intended purpose of use is for the products supplied.
Details of the emails and other electronic communications that we have sent to you, including whether that communication has been opened and if you have clicked on any links within that communication.
For payments made online your card information is held by our third-party payment company.  The company we use specialise in handling credit/debit card transactions and such information is captured securely using the latest industry leading software.

Personal information, How It Is Used

We use your personal information in the following circumstances:
To conduct the necessary actions to fulfil our obligations under a contract we have entered with you.
To meet any legal obligation and to protect our legitimate interests and or those of a concerned third party; also, if required in the public interest or for official purposes.

To protect your interests (or someone else's interests).  For example, in the case of credit card fraud.

We use your information as follows:

To provide our products or services to you and to carry out our obligations to you under any contracts entered by you and us.
To allow us to process your orders and to process payments for products and services from you or to process a refund of payment.
To enable us to take the steps required of us by our card processing company to prevent credit and debit card fraud.
To use your location and to monitor how you have used our website to tailor your shopping experience.  This can result in personalised offers or suggestions for products based on your previous searches and navigation of the website.
To conduct market research, analysis and customer reviews, either by ourselves or via third party agencies.  Information is used to refine and improve our website and customer experience.
To contact you (with consent) about our products and services and to notify you of changes to our products and services.
To deal with any customer support issues and to resolve any issues you have.

Third-Party Service Providers

We engage with manufacturers, suppliers, distribution companies, web developers, IT consultants, payment processing providers, delivery companies and carriers, insurers and other agencies for the purpose of providing products and services to our customers either directly or on our behalf.

We share only the necessary and minimum personal information required by these third-party service providers to enable them to provide their services to us and hence to you.  They will comply with GDPR legislation and undertake to keep your personal information secure and to not use it for their own direct marketing purposes or to share it with another party.

Our Products and Services

You will be given the opportunity to indicate that you do not wish to receive direct marketing information from us.  This option is provided when you create a new account.  You can request that your option to receive contact from us is changed by e mailing us at or by telephone on 01284 277271.

Customer Data Protection Rights

By law you may have the right to:

Access to Information Held

You can request that we supply a record of the personal information we hold about you.  If we agree that we are obliged, legally, to provide this personal information to you (or your agent, legitimately and legally acting on your behalf) we will provide it to you as soon as is reasonably practicable.   We will supply the information to you or your agent without charge.

You can request that we transfer your personal information to a third-party.  We will take the necessary steps to ascertain that this request is legitimate and ask for your signed approval to transfer the information.

We may ask for suitable proof of identity before providing personal information to you or your agent and any other information necessary for us to establish your interaction with us and to trace your personal information held by us.

Errors and Omissions to Your Personal Information

The accuracy of your personal information is paramount, however much of the information held by us is provided by you.  If you consider that the personal information we hold about you is inaccurate or out of date, please contact us by e mail at or by telephone on 01284 277271.

Request to Remove Personal Information

Where you consider that we no longer have a need for your personal information you have the right to ask us to delete or remove such information.  We will do so if all our obligations have been fulfilled in terms of completing an order for example.

Processing of Personal Information – Objection or Restriction

You can notify us of your objection to the processing of your personal information and the grounds for such an objection.  You can also request that we suspend the processing of personal information about you, for example if you want us to establish its accuracy or the reason for processing it.

Withdrawal of Consent to Process Personal Information

You have the right to withdraw your consent for us to process your personal information at any time.  On receipt of your notification that you have withdrawn your consent we will no longer process your information.  The only exception to this is where we have a legitimate reason to do so in law.  This may have an immediate impact on our ability to administer any contract between you and us.

Retention of your Personal Information

We will retain a record of your personal information for as long as is necessary to administer your orders from us and to offer an aftersales service.  Your information is held securely within our website database.  If you open an account with us, the account will remain active until you notify us that you wish it to be closed.  We will never retain your information for longer than is necessary.

Third-Party Websites

This Privacy Policy is only applicable to our website.  There are links to other websites from within our website.  These websites are not under our control and we are not responsible for the collection of your personal information from within these third-party websites.  We will not accept liability for any consequence of you following a link to a third-party website.  Conversely, if you visit our website after following a link from a third-party site we will not be liable for the personal information held by the third-part site. 


The security of your personal information is of paramount importance.  We have set in place measures that protect against the loss, misuse or alteration of your personal information as follows:

Access to your information is strictly limited to those employees and other third-parties who have a legitimate business need to access the information to perform their duties in your best interests.  They will only process your personal information as required to administer an order or instruction.
Access to our systems is strictly controlled and protected by passcodes and locked unattended working environments.  
Our IT systems are protected by user accounts and IT security software such as Firewalls and website integrated security software.
We make full use of data and transmission access controls and protection including advanced encryption software.
Our systems are constantly monitored for suspicious behaviour and attacks.
We use industry leading software with data back-up processes and procedures.